Answer: enables marketers to tailor marketing mixes to meet the needs of particular population segments
Explanation:
Market segmentation enables marketers to tailor marketing mixes to meet the needs of particular population segments. Segmentation helps marketers identify consumer needs and preferences, areas of declining demand, and new marketing opportunities. the marketing strategy of almost all successful organizations.
Answer:
The correct answer is: produce inside its production possibilities frontier.
Explanation:
The production possibility frontier shows the maximum possible combination of two goods that an economy can produce using all the available resources and state of technology.
Unemployment in an economy means that all the available resources are not being completely used. So, the economy will operate at a point inside the production possibility curve.
Production at this point will be feasible but allocatively inefficient.
Answer:
to survive today, organizations need to be present in both the online and physical markets
Explanation:
So far Amazon has dominated the online space when it comes to buying products and services. But the scenario in the question makes it clear that having only one channel open to customers (online) is not sufficient.
It is necessary to diversify by having physical stores in addition to online stores.
Some consumers for example will want to examine what they are buying before paying, others will not have the patience to wait for delivery of goods. So the physical store will serve these segments of customer's.
Answer:
core competency
Explanation:
A core competency is a concept in management theory introduced by C. K. Prahalad and Gary Hamel. It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace" and therefore are the foundation of companies' competitiveness.