It's metophase you are looking for :)
I believe it would be an observation
Observation in scientific process refers to gathering facts and information. In this particular context, we could see that the microbiologist is simply stating what he/she saw on the mold on the agar plate. The microbiologist simply writing down all the facts without making any explanation or assumption.
Competitive advantages of apple were;
Apple preferred Horizontal and vertical integration around its products instead of licensing it or making it open market or sharing the technology.
Easy to use- they focused on ease of operation and simple user interface.
Facility of plug and play so that non-technical users do not face any issues.
Uniqueness and innovation in enhancing consumer's digital life for example- Digital Hub- an advantage for consumers who were becoming entrenched in a digital lifestyle, using digital cameras, portable music players and digital camcorders and mobile phones.
Investment in R&D brought the key competitive advantage to apple.
C. It is made of 11 atoms and 3 elements