The statement which states that "behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively" is TRUE.
<h3>What is Customer Segmentation?</h3>
Customer segmentation can be defined as the process of classifying customers with common characteristics into groups based on the shared characteristics in other for a company to be able to effectively market or meet the needs of each market segment effectively.
Customer segmentation and behavioral marketing enable the company to understand the needs of a market and thereby build trust.
Therefore, the statement which states that "behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively" is TRUE.
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