Question

Which do you think creates more of a challenge for marketers, multiculturalism or multigenerationalism? EXPLAIN

Answer 1

Multiculturalism is when there are several different cultural or ethnic groups within society. These people differ on culture, race and ethnicities so their values and way of life are unique to their culture.  Multigenerationalism is when there are several different age groups (generations) present within society. I think it is more of a challenge for marketers to market with many different cultures living within society because cultures usually have larger differences over generations. With generations, customs do change and there are differences but they are still of the same nationality and race so the social norms are much more similar.  When there are larger differences it is hard to market and reach all of the potential consumers.