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postnew [5]
3 years ago
13

Concept testing involves placing a product in a place where consumers will buy it.

Business
1 answer:
madam [21]3 years ago
3 0
<span>That statement is false
Concept testing does not involve placing a product in a place where consumers will buy it.
During the concept testing, the product still hasn't entered the market yet. In order to test the product, most companies will conduct a secret research and invite the potential customers to the company in order to test the product</span>
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