Question

Galaxy chocolate has successfully competed with Cadbury by positioning itself as "your partner in chocolate indulgence" and featuring smoother product shapes, more refined taste, and sleeker packaging, which represents which of the following main strategies for growing the core ofthe business? A) Make the core of the brand as distinctive as possible. B) Drive distribution through both existing and new channels. C) Offer the core product in new formats or versions. D) Increase costs and revenue. E Expand to another geographic region.

Answer 1

Answer:

A) Make the core of the brand as distinctive as possible.

Explanation:

Galaxy chocolate succeeded in successfully competing with Cadbury by making their core brand value, which represents what they stand out for, distinctive as possible. This can be seen in the unique products and packaging that they have come out with as well to make their brand unique and position Galaxy chocolate to compete better and establish a presence in the market.