Question

List 5 things you have purchased in the last year because of a marketing function. Describe what function of marketing was evident in your decision to purchase it.

Answer 1

Answer:

1- smartphone

2- computer

3- kindle

4- clothes

5- watch

Explanation:

The economy exists due to the human need for products and services.

Marketing is responsible for adapting such products and services to the individual needs of each person, in order to offer value to the customer, meeting their desires and preferences through features, personalization of products and services, benefits, customer service, advertising, communication , etc., for a company to be strategically competitive and improve profits.

Therefore, in relation to the products acquired by me last year, there are 3 technological products (smartphone, computer and kindle) that were acquired through the function of marketing features that satisfy the needs of work, communication and leisure.

The watch and clothes were acquired through the function of advertising marketing and differentiated design, which add value to the customer through the status they create in the consumer's mind.