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11111nata11111 [884]
3 years ago
11

Pelican Inc., a multinational oil corporation headquartered in Denmark, conducts its operations in various nations by establishi

ng an outlet in different locations. Each outlet creates a separate corporation to own and perform the functions of Pelican Inc. Given this scenario, we can conclude that Pelican Inc. operates through ________. Select one: A. strategic alliance B. franchising C. merger D. joint venture
Business
1 answer:
Ivanshal [37]3 years ago
6 0

Answer:

The correct answer is letter "B": franchising.

Explanation:

A Franchise is a business where one person, the <em>franchisee</em>, gains access to the proprietary knowledge, processes, and trademarks of a <em>franchisor</em>. In return for a royalty, the franchisee acquires the right to market a product or service under an existing brand name.

The customer is already familiar with the brand, so there is no need to invest additional resources to promote the product.

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