Answer:
Benefits
Explanation:
Both existing and potential customers attached the value of a product to its perceived benefits rather than its technical features.
When selling a product, businesses should focus more on communicating the benefits of a commodity than its features. Customers are more concerned with the advantages they stand to gain by consuming goods or services.
Focusing on benefits allows a business to set high prices and differentiate the product from its competitors. Communicating benefits creates a psychological conviction on customers, making them want to buy the product, thereby increasing sales.
Answer:
The answer is a. current strategy, financial health, market share, resources and capabilities.
Explanation:
In other options we see answers like Assumptions, driving forces and objectives. These are needed if we need to get an idea about the competitors culture, functioning and operations and are often related with the long term understanding of the competitors.
Here we are looking at the next move, or the short term identification. To do that, you need the above elements.
In the scenario given above, the most likely form of market efficiency that probably exist is STRONG FORM MARKET EFFICIENCY. There are three different types of market efficiency, these are: weak form, semi strong form and strong form. Strong form market efficiency is the strongest form of market efficiency. Market efficiency refers to the extent to which stock prices and other securities prices reflect all available relevant information.