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denpristay [2]
3 years ago
6

Product Life Cycle All products pass through a product life cycle of four stages: introduction, growth, maturity, and decline. T

hroughout these different stages, marketers have to work extremely hard to innovate and change their marketing strategies. Once a product has been developed and tested, it goes to market. There it may pass through a product life cycle of four stages: introduction, growth, maturity, and decline. This cycle is a theoretical model of what happens to sales and profits for a product class over time. However, not all individual products follow the life cycle, and particular brands may act differently. Nonetheless, the product life cycle may provide some basis for anticipating future market developments and for planning marketing strategies. Different stages in the product life cycle call for different marketing strategies.
Read the statements. Write the correct marketing mix element and life cycle stage within the chart.
Introduction Stage Maturity Stage
Gatorade Product
Rusk Price
Merck Place
Listerine Promotion
Crest
Domino's
Sony
Airwalk
Business
1 answer:
Rudiy273 years ago
3 0

Answer:

The answer is

                               Introduction stage                     Maturity stage

Product                    Gatorade                                   Crest

Price                          Rusk                                          Airwalk

Promotion                Listerine                                    Sony

Place                         Merck                                        Domino's

Explanation:

                               Introduction stage                     Maturity stage

Product                    Gatorade                                   Crest

Price                          Rusk                                          Airwalk

Promotion                Listerine                                    Sony

Place                         Merck                                        Domino's

A marketing mix is a combination of factors that can be controlled by a company to influence its existing customers and potential customers to buy its products.

The above chart explains the marketing mix of the companies and its stages in product, price, promotion and place.

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Answer:

Instructions are listed below.

Explanation:

Giving the following information:

In December 2016​, Ashton budgeted 2017 ​assembly-support costs to be $8,300,000 and 2017 direct​ labor-hours to be 166,000.

With this information, we can calculate the budgeted indirect cost rate. <u>However, we can't calculate the actual indirect cost rate. I will provide the formula for both and a small example of the actual indirect cost rate.</u>

To calculate the budgeted indirect cost rate, we need to use the following formula:

Budgeted indirect cost rate= total estimated indirect costs for the period/ total amount of allocation base

Budgeted indirect cost rate= 8,300,000/166,000= $50 per direct labor hour.

Let's suppose that actual indirect cost was of 8,000,000 and actual direct labor hours of 175,000:

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7 0
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For each scenario, calculate the cross-price elasticity between the two goods and identify how the goods are related. Please use
Leto [7]

Answer:

a. Cross-price elasticity between A and B: 0. Relationship between A and B: No relationship.

b. Cross-price elasticity between C and D: 2.22. Relationship between C and D: Substitute.

c. Cross-price elasticity between E and F: -8.50. relationship between E and F: Complimentary.

Explanation:

a. Cross-price elasticity between A and B: relationship between A and B:

Percentage change in price of A = 20%

Percentage change in quantity of B =  0%

Cross-price elasticity between A and B = 0%/ 20% = 0.00

Relationship between A and B = No relationship

Note: There is no relationship between A and B because the cross-price elasticity between A and B is zero. That is, change in the price of A does not have any effect on the quantity demanded of B.

b. Cross-price elasticity between C and D: relationship between C and D:

Percentage change in price of C = {($4 - $3) / [($4 + $3) / 2]} * 100 = 28.5714285714286%

Percentage change in quantity of D = {(85 - 44) / [(85 + 44) / 2]} * 100 = 63.5658914728682%

Cross-price elasticity between C and D = 63.5658914728682% / 28.5714285714286% = 2.22

Relationship between C and D = Substitute

Note: The relationship between C and D is substitute because the cross-price elasticity between C and D is positive. That is, an increase in the price of C makes consumer to switch to and buy more of D which is a substitute.

c. cross-price elasticity between E and F: relationship between E and F:

Percentage change in price of E = - 2%

Percentage change in quantity of F =  17%

Cross-price elasticity between E and F = 17%/ (-2%) = - 8.50

Relationship between E and F = Complimentary.

Note: The relationship between E and F is complimentary because the cross-price elasticity between E and F is negative. That is, an increase in the price of E makes consumer to buy more less F which is a compliment or use together with E.

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Answer:

Explanation:

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