The correct answer is Passive or Interactive.
From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either Passive or Interactive.
<h3>What do you understand about the concept of IMC strategy? </h3>
- Integrated Marketing Communication.
- It refers to a process of combining and uniting the different parts of communication like public relations, audience analytics, social media etc. to form a brand identity that remains like a constant.
- IMC helps the companies to work on multi-pronged marketing campaigns and identify the right audience and target that audience with right channels.
- It helps in building trust, it is very cost effective and it helps in improving efficiency.
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Answer:
Principal-agent.
Explanation:
This problem comes to play when one has to make decisions on behalf of another person.
The principal-agent problem is a conflict in priorities between a person or group and the representative authorized to act on their behalf. An agent may act in a way that is contrary to the best interests of the principal.
It can occur in any situation in which the ownership of an asset, or a principal, delegates direct control over that asset to another party, or agent.
Answer:
In normal view, go to the slide deck.
Then, click and drag a slide thumbnail to a new position.
Or, in Slide Sorter View, drag and drop slides to a new location in the presentation.
