Question

Product deletion can best be described as the process of deleting a product from the product mix when it a. no longer responds to promotional efforts. b. is reviewed negatively by a systematic review board. c. no longer satisfies a sufficient number of customers. d. increases production costs and decreases profits. e. is perceived as a failure by top management.

Answer 1

Answer:

(c). no longer satisfies a sufficient number of customers

Explanation:

Product deletion refers to removal or discontinuance of a product from the product line when such a product has been consistently incurring losses since a number of years and it's further continuation would adversely affect the other products and profitability.

A product is usually deleted from the product line on the grounds of it's failure in satisfying a sufficient number of customers.

Hence, the correct option is (c). no longer satisfies a sufficient number of customers.