The tone( speakers attitude)can be frightened or grim and the mood (emotional affect the text gives the readers) can be worried or tense.
Congress passed it to encourage people to move and settle west. they promised free land, and they knew that people would rush to claim it. The 1862 Homestead Act accelerated settlement of U.S. western territory by allowing any American, including freed slaves, to put in a claim for up to 160 free acres of federal land.
. The viewpoint/opinion: Is that drinking and driving is bad and may lead to getting you pulled over. 2. The 2 slogans/quote at the bottom "There's no way to hide it. If you drive drunk you will get busted. 3. Yes, the techniques are effective but the photo isn't a clear image showing the affects of drinking and driving etc.
It was a reaction to the previously mainstream classicist period in which freedom of expression and nature were not highly valued.