Question

Two trends have elevated the importance of consumer-generated information: (1) The growing tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions; and (2) _______. a. consumers' preference for less technology b. consumers' tendencies to trust the government over consumers and corporations c. consumers' tendencies to trust other consumers over corporations d. consumers' tendencies to trust other corporations over consumers

Answer 1

Answer:

D). Consumers' tendencies to trust other consumers over corporations.

Explanation:

Lately, the two trends that have increased the significance of consumer-generated information includes the 'consumer's tendencies to trust other consumers over corporations' along with 'the growing tendency of consumers to publish their own opinions, reviews, product discussions, etc.' These information that is generated directly from the consumers themselves provides reliable and worthy content that helps in designing strategies or future goals according to the needs and requirements of the consumers and target them more effectively and efficiently. Thus, option D is the correct answer.