Answer:
cognitive dissonance theory
Explanation:
Cognitive dissonance: In psychology, the term "cognitive dissonance" is often considered as cognitive bias and is described as a phenomenon that generally occurs when an individual tends to hold two or more than two contradictory values, beliefs, ideas or participate in any action that generally goes opposite to one of these three and then he or she experiences psychological stress due to this conflict.
In the question above, the given statement represents the cognitive dissonance theory.
Dr. Xiong's research is best described as <u>Cross-Cultural research</u> because she is comparing aspects of populations of Uganda and Denmark.
<h3>What is a
Cross-Cultural research?</h3>
Basically, this is a research that compare the human behaviors across two or more cultures.
Furthermore, the research involves the observation of similarities and differences in psychological processes, behavior, values, practices etc different societies or multiple cultures.
Read more about Cross-Cultural research
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It is important to understand customer complaints so that you have the possibility to really understand and resolve the issue.
After knowing the causes and consequences of the problems, or even if there is a problem, the measures can be taken in a proper way.
