Which of the following is an objective of focus group interviews? A. To stimulate insightful comments through group interaction
B. To directly involve customers in test marketing C. To reject ideas that are obviously inappropriate for some reason D. To eliminate ideas that are inconsistent with an organization's new-product strategy
A. To stimulate insightful comments through group interaction.
Explanation: A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population.
Which of the following is an objective of focus group interviews? A) To stimulate insightul comments through group interaction.
Explanation:
Focus groups are a research medium for obtaining information about a certain topic. They are employed in different disciplines and areas of knowledge. In social, political and economic sciences they are a very powerful research technique that lets the researchers understand the perception of a certain small representation of a demographically defined population to find the best way to solve a problem whether by economic, research or satisfaction needs. In these groups, the researches present an object and ask questions about the perception of the group about it.
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