Answer:
<em>broad needs and many customers. (Access-based positioning)
</em>
Explanation:
Consumer segmentation that is available in multiple ways.
While their needs are similar to those of other consumers, the difference is the best activity structure to reach them.
Entry can be a feature of company location or consumer size or anything that takes a different set of activities to meet clients in the best possible way.
Answer:
b. The cable commercial
Explanation:
CPM or cost per mille is a measure used in advertising to determine how effectively a promotional message is getting to its audience. It is the cost of getting an advert in front of 1,000 people.
In this scenario when we calculate CPM for the radio station
$600 = 10,250 listeners
x= 1,000 listeners
Cross multiply
x= (600 * 1,000) ÷ 10,250 = $58.54
For the local cable commercial
$1000 = 18,500 viewers
y = 1,000 viewers
Cross multiply
y= (1,000 * 1,000) ÷ 18,500= $54.05
Answer:
The coupon rate is the stated periodic interest payment due to the bondholder at specified times. The bond's yield is the anticipated overall rate of return. If the bond's price changes and is no longer offered at par value, the coupon rate and the yield will no longer be the same as the coupon rate is fixed and yield is a derivative calculation based on the price of the bond.
Answer:
This is a part of my Economic Resources doc and I'm not sure about the second part of the question but I hope it helps!
Explanation:
Economic Resources
For a firm (producer) to make any product, it needs to use ECONOMIC RESOURCES. These are INPUTS to be used together or combined efficiently to produce goods/services.
What you need to know:
What is a PRODUCER?
a person, franchise, brand or country etc. that makes, grows, or produces goods and services for sale to customers or consumers.
What is a RESOURCE?
a stock or supply of goods, materials, and products that can be bought by a person or organization in order to function effectively.
What is an ECONOMIC resource?
Natural supplies that can be used to make a product. It is important for the success of the company.
Classification of Economic Resources:
Natural resources (LAND)
Natural resources are ones who are not man made and are there naturally. This could be land, light, water, electricity, etc.
Human resources (LABOUR)
Capital resources (CAPITAL)
Entrepreneurship (ENTERPRISE)
Determined by negotiation is the amount of earnest money deposit paid by the purchaser.