The first session of the national convention is generally devoted to

Ryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in hi

kondaur [170]

Ryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is

A) ineffective.

B) overrated.

c) easy.

D) simple.

E) expensive.

Answer:

A) ineffective

Explanation:

Personal selling has to do with marketing that is done by a salesman from the sale of a product/service from the manufacturer to the consumer.

The seller or salesman tries to promote his product through their attitude, appearance, manners and expert knowledge, They try to encourage the customer to buy the product, or at the very least, try the product.

IMC means Integrated Marketing Communications which makes sure that all forms of communications and messages regarding marketing and sales are carefully linked together.

Compared to IMC alternatives, personal selling is ineffective.

8 0

4 years ago

Galena is a new agent for a financial services company. She decides to join the local chamber of commerce, the local association

Angelina_Jolie [31]

The answer is networking, if there’s more to it then it’s networking to generate leads.

8 0

3 years ago

Tom Valerio was the point man on a major push to reinvent CIGNA Property & Casualty. His vision for CIGNA was to become a to

SCORPION-xisa [38]

Answer:

Change Agent.

Explanation:

Change as it is naturally stated is said to be a continuous process which involves managers in this case at all levels, who should initiate change and how has to be deliberately decided in planned change.

Any resistance in introducing change is overcome by the change agent who motivates the employees to accept the change. Internal management takes help of external consultants in introducing planned change.

5 0

3 years ago

Consider the following hypothetical facts about Mexico: The peso recently lost over 40% of its value relative to the dollar. Ove

UNO [17]

Answer:

The annualized return of the investment is R=0.286 or 28.6%.

Explanation:

The expected value takes into account all the possible outcomes and their probabilities. In this case, there are only 2 possible outcomes:

1) Mexican government lose control of the economy. Probability: 25%.

2) The Mexican government don't lose contol of the economy. Probability: 75%

In the Case 1, the local stock market will fall by 10% and the peso will lose 20%.

The return in dollars can be calculated as:

$R=(1+\Delta SM)/(1-\Delta P)-1=(1-0.10)/(1+0.2)-1\\\\R=0.90/1.20-1=0.75-1=-0.25$

being ΔSM the return of the stock market and ΔP the apreciation of the peso.

For the Case 2, we have that the local stock market will rise by 5% and the peso will appreciate by 5%.

The return in this case is

$R=(1+\Delta SM)/(1-\Delta P)-1=(1+0.05)/(1-0.10)-1\\\\R=1.05/0.90-1=1.17-1=0.17$

Then, the expected value is:

$E(R)=\sum p_iR_i=p_1R_1+p_2R_2=0.25*(-0.25)+0.75*(0.17)\\\\ E(X)=-0.0625+0.1275=0.065$

The expected dollar return in the 90 days is R=0.065.

If we annualized, the annual rate of return of this investment is:

$R_a=(1+R)^{N/n}-1=1.065^{360/90}-1\\\\R_a=1.065^4-1=1.286-1=0.286$

8 0

3 years ago

There were 100 new cases of syphilis last year in a given population of 100,000 people. at that time, 500 people in this populat

Fynjy0 [20]

Found these choices:
<span>100 per 100,000
500 per 100,000
1,000 per 100,000
5,000 per 100,000
</span>
The incidence of syphilis in this population is 100 per 100,000.

This means that there are 500,000 people in the population and 500 of them are with syphilis.

3 0

3 years ago