Question

You have been given $100 to start a checking account. Considering the four P's discussed in the module, go online to research and select a bank that best meets your needs. Which bank did you choose? Explain how you used each of the four P's to make this decision.

Answer 1

Answer:

The four Ps happens to be the four significant factors that come into the vicinity when certain service or the good is being marketed with the public as the buyer. And the four Ps are product, price, promotion and the place. We need to select the bank which is nearest to us, and about which we have heard a lot and are confirmed about good service. The $100s checking account is not going to print interest for us, but we need 24 x 7 service as its a sort of current account, and we need to do the daily transaction through it. And hence the bank should provide all the time good service, and most probably 24 x 7 service. And this defines their product. Also, they should charge the least service charge, and that is the price. The bank which best fit according to above 4 p's, is the bank I will choose.

Explanation:

Please check the answer section.