Question

Pasta Central, a fast-food chain, has realized that if it wants to beat its leading competitor and improve market share, it must improve its productivity. Which one of the following strategies is most likely to help Pasta Central to achieve this objective?

Answer 1

Answer:

'Reassess their market.'

Explanation:

As per the given description, 'Pasta central' must 'reassess their market' in order to accomplish its objective of 'beating the leading competitor and improving the market share'. Reassessment of the market will help bring out the flaws or errors in the past policies that would assist in determining the new and effective strategy as per the current needs and preferences of the customer that would assist in defeating the competitor constructively. Therefore, the fast-food chain outlet needs to 'reassess its market' in order to come up with a new and impressive marketing strategy.