Question

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?A) advertisingB) personal sellingC) sales promotionD) direct marketingE) public relations

Answer 1

Answer:

A. Advertising.

Explanation:

Advertising is an elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media.

In other words, it is a means of promoting products or services of the sponsors.

Advertising is also a means of increasing the sales or consumption of goods and services by the sponsors through the product image, otherwise termed as "brand" with specific characteristics in the minds of the consumers.

Advertising can be done through the following means:

1. Newspaper

2. Radio

3. Television

4. Outdoor and Transit

5. Direct mails

6. Online.

7. Magazine