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Gemiola [76]
3 years ago
13

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and prom

otion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?A) advertisingB) personal sellingC) sales promotionD) direct marketingE) public relations
Business
1 answer:
Lesechka [4]3 years ago
7 0

Answer:

A. Advertising.

Explanation:

Advertising is an elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media.

In other words, it is a means of promoting products or services of the sponsors.

Advertising is also a means of increasing the sales or consumption of goods and services by the sponsors through the product image, otherwise termed as "brand" with specific characteristics in the minds of the consumers.

Advertising can be done through the following means:

1. Newspaper

2. Radio

3. Television

4. Outdoor and Transit

5. Direct mails

6. Online.

7. Magazine

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The market price of an $1,000,000, ten-year, 12% (pays interest semiannually) bond issue sold to yield an effective rate of 10%
lisabon 2012 [21]

Answer:

Bond price= 1,124,622

Explanation:

Giving the following information:

Face value= $1,000,000

Number of periods= 10*2= 20

Cupon rate= 0.12/2= 0.06

YTM= 0.1/2= 0.05

<u>To calculate the bond price, we need to use the following formula:</u>

Bond Price​= cupon*{[1 - (1+i)^-n] / i} + [face value/(1+i)^n]

Bond Price​= 60,000*{[1 - (1.05^-20)] / 0.05} + [1,000,000 / 1.05^20]

Bond Price​= 747,732.62 + 376,889.48

Bond price= 1,124,622

6 0
2 years ago
Assume a firm is a monopoly and enjoys​ $10 million profits per year. The firm lobbies to have a moratorium passed by Congress o
shtirl [24]

Answer: A. $250 million

Explanation:

The firm is a Monopoly and is lobbying Congress to remain that way. As a monopoly it makes $10 million a year and wants to remain a monopoly for the next 25 years.

Assuming there is no discount rate which means that the value of money stays the same over the 25 years, if they succeed in Congress, they have a chance to make a total profit of,

= 10 million * 25 years

= $250 million

If the maximum amount the firm can make if the lobbying is successful is $250 million, this is the maximum they will pay to lobby for a deterrence to entry. If they pay any amount more than $250 million, they will be making a loss and therefore it would make no sense to spend that amount of the lobbying.

4 0
3 years ago
Daniel and his intramural team just won the co-ed volleyball tournament, and they’re celebrating at an all-you-can-eat pizza pla
Gre4nikov [31]

Answer:

a. trade-offs 

c. marginal thinking 

Explanation:

Marginal thinking is when a decision maker evaluates the marginal benefits and marginal cost of a certain activity. Daniel is trying to evaluate if the extra calories (marginal cost) he would get from eating the 5th size of pizza (marginal benefit) is worth it.

Trade offs is also known as opportunity cost. It is what is sacrificed in order to carry out a certain activity. If Daniel eats the pizza, he's sacrificing a more healthy body for the extra slice of pizza.

I hope my answer helps you

5 0
3 years ago
Part E14 is used by M Corporation to make one of its products. A total of 22,000 units of this part are produced and used every
murzikaleks [220]

Answer:

(29,800)

Explanation:

The computation of the financial advantage or disadvantage is shown below:

As we know that

Financial disadvantage = Cost of making - Cost of buying

where,

Cost of making is

= [(Direct material per unit + direct labor per unit + variable manufacturing overhead per unit) × units produced] + additional segment margin

= [($4.7 + $9.30 + $9.80 + $5.20) × 22,000 units] + $34,000

= ($29 × 22,000 units ) + $34,000

= $672,000

And, the Cost of buying is

= Units produced × offered price

= 22,000 units × $31.90

= $701,800

So,

Financial disadvantage is

= Cost of making - Cost of buying

= $672,000 - $701,800

= (29,800)

6 0
3 years ago
In the short run, expansionary monetary policy ___________ real gross domestic product (GDP), ___________ unemployment, and ____
iren2701 [21]

Answer:

a.raises; lowers; raises

Explanation:

An expansionary monetary policy is usually undertaken by the Central bank to increase money supply.

When money supply is increased, output increases and real GDP rises.

The rise in money supply which causes output to increase would lead to an increase in demand for Labour. This would reduce unemployment.

Because of rise of money supply, the supply of money in the economy would rise and the price level would rise.

I hope my answer helps you.

5 0
3 years ago
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