Question

When Volvo’s advertising campaign mentions the Volvo CX60 has the highest safety rating of any European sedan, it is using _______ advertising.a. advocacyb. comparativec. competitived. defensivee. institutional

Answer 1

Answer:

C) Competitive advertising

Explanation:

In competitive advertising, the company draws a comparison between its own products and the competitor's products, highlighting the superiority of its own over the others.

In this case, Volvo is stating that it has the safest car among european carmakers, pointing out at the superiority of the Volvo CX60 over the rest of the European Sedans.