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Andrews [41]
3 years ago
8

When Volvo’s advertising campaign mentions the Volvo CX60 has the highest safety rating of any European sedan, it is using _____

__ advertising.a. advocacyb. comparativec. competitived. defensivee. institutional
Business
1 answer:
DaniilM [7]3 years ago
8 0

Answer:

C) Competitive advertising

Explanation:

In competitive advertising, the company draws a comparison between its own products and the competitor's products, highlighting the superiority of its own over the others.

In this case, Volvo is stating that it has the safest car among european carmakers, pointing out at the superiority of the Volvo CX60 over the rest of the European Sedans.

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How does competition in a free-market system effect the game of economics?
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3 years ago
A market research survey is available for $10,000. Using a decision tree analysis, it is found that the expected monetary value
svet-max [94.6K]

Answer:

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If the market research survey is available for $10,000.

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<u>Then the expected value of the information from this sample is the expected value of each outcome and deducting the costs associated with the decision</u>

Therefore Expected Value of the information = $65,000+$62,000 - $10,000  = $117,000

7 0
3 years ago
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