Question

Before beginning to compose a successful business message, you need to collect necessary information by conducting informal or formal research. Often the information you collect during the research process helps shape your message.
Which questions should you ask yourself in order to avoid frustration and inaccurate messages? Check all that apply.
(A) What will happen if I don't conduct research?
(B) What action should the receiver take?
(C) What does the receiver need to know about this topic?
(D) How is the receiver to take action?
(E) Where should I begin my research?

Answer 1

Answer

(B) What action should the receiver take?

(C) What does the receiver need to know about this topic?

Explanation:

In order to create the appropriate business message you need to know several things about the market that you are trying to persuade, first you need to know who your market is, and whatñs the kind of audience that is going ot hear your message, then you have to think like that audience and try to figure out what would the audience needs to know and wants to know about your product, and then what is the action that you want them to take, buy something, be informed?, like your product? what is the final goal that your message has.

Answer 2

Answer:

(B) What action should the receiver take?

(C) What does the receiver need to know about this topic?

(E) Where should I begin my research?

Explanation:

These are all important questions in this case because it is crucial to understand the audience of the message before the actual message is rolled out. Hence among other things the above questions are vital.

• What will happen if I don't conduct research? Not important because the researcher already realizes the consequences of not doing research
• How is the receiver to take action? This is covered in B