from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer:
OR
Explanation:
The Microsoft Excel OR function returns TRUE if any of the conditions are TRUE. Otherwise, it returns FALSE. The OR function is a built-in function in Excel that is categorized as a Logical Function
The first steps you should consider when constructing an online business strategy are: create goals and identify a USP.
<h3>What is a business strategy?</h3>
A business strategy can be defined as a set of guiding principles, actions, policies, and decisions that a business organization strategically combines, so as to successfully achieve its goals, objectives, attract potential customers and possess a competitive advantage over its rivals in the industry.
<h3>The types of business strategy.</h3>
Generally, there are four (4) main types of business strategy and these include the following:
- Organizational (Corporate) strategy.
- Business (Competitive) strategy.
- Functional strategy.
- Operating strategy.
In Business management, the first steps you should consider when constructing an online business strategy are:
- Identify a unique selling proposition (USP).
Read more on business strategy here: brainly.com/question/17130109
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Complete Question:
Which are the first steps you should consider when constructing an online business strategy?
Create goals and identify a USP
Understand the target audience
Change your mission statement to match the goals
Define and segment your audiences
Answer and Explanation:
The journal entries are shown below:
1. Cash Dr $7,811,873
To Bonds payable $7,500,000
To Premium on bonds Payable $311,873
(Being the bond payable is recorded)
For recording this we debited the cash as it increased the assets and credited the bond payable & premium as it also increased the liabilities
2. Interest expenses $268,812.7
Premium on Bonds payable $31,187.3 ($311,873 ÷ 10 years)
To Cash $300,000
(being cash paid is recorded)
For recording this we debited the interest expense and premium as it increased the expenses and credited the cash as it decreased the assets
Answer: D- 0.16
Explanation: The Manufacturing cycle efficiency is the percentage of the time spent in producing quality products.
The Manufacturing cycle efficiency (MCE) is calculated thus:
MCE = Process time/ Manufacturing Cycle time(process time + Inspection time+ move time+ Queue time)
MCE= 1.8/(1.8+0.3+2.4+6.8)
MCE=1.8/11.3
MCE= 0.15929
MCE=0.16
