Fashion experts readily understand the power of ________________. Shortly after Kate Middleton married Prince William, throngs o
f soon-to-be-brides scrambled to find copies of her bridal gown, and also that of her sister Pippa's bridesmaid gown. A. brand equity
B.brand association
C. brand awareness
D. marketing parity
Brand association is a relevant marketing tool for adding value to a brand.
Marketers use resources so that there is some kind of association, value, brand awareness in the consumer's subconscious mind so that they are naturally induced to establish a preference for a particular brand. Associations are responsible for creating thoughts, opinions and actions about a brand, so marketing efforts should be related to designing a positive consumer association with the brand, which will bring added benefits of recognition, satisfaction, loyalty, price, leadership and others, which help in creating the distinctive value of a brand.
<em>A hygiene factor is what characterizes the environment of an individual's work, this includes policies, relationships between co-workers, security, supervision, etc.</em> In the question given Inez's dissatisfaction is due to these factors that were changed by her company.
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This is the difference between what consumers are willing and able to pay and what they actually do pay. You may be willing to spend up to $100 on a new pair of shoes but if you find the perfect pair on sale for $20 you will buy those and there will be an $80 surplus.