Question

When comparing different forms of advertising, the property manager should realize that A) trade journals are ineffective for renting except for residential leasing. B) radio is generally a cost-effective medium for rental property. C) direct mail is favored by industrial and commercial property owners. D) television is rapidly becoming the most favored medium for advertising residential complexes.

Answer 1

Answer: C) direct mail is favored by industrial and commercial property owners.

Explanation:

Direct mail advertising is the method still preferred by most industrial and commercial property owners. This is simply down to the fact that it enables them to build a prospective list of clients that they can always target. They then mail these clients professional ads when there is an opening. The benefit of this is that they are mailing to who they would consider to be an audience more likely to act on the information that way their efforts are not wasted.