Despite overwhelming and highly publicized evidence that Senator McEwan was guilty of serious political corruption and misconduc
t, many who had supported her in past elections remained convinced of her political integrity. Their reaction best illustrates:_________ a) fixation.
b) the representativeness heuristic.
c) belief perseverance.
d) the availability heuristic.
e) the framing effect.
Belief perseverance comes about with the backfire effect. It is happens when a person maintains a belief even though there is new information to disprove his belief. There is even the likelihood understand this phenomenon that the person increasingly holds on to his belief when others try to present evidence that contradicts or debunks his belief. This is known as the backfire effect
