Question

Describe the six buyer-readiness stages along with the marketing strategies used at each stage.

Answer 1

Answer:

There are six buyer-readiness stages through buyer or consumer has to pass through before buying any product or services.:

• Awareness: The buyer should be aware or informed about the product, which he or she is going to buy.
• Knowledge: The buyer should have knowledge or skill to use the product.
• Initial interest: The conusmer should have interest or curiosity to buy the product.
• Preference: The buyer should have preference of buying the product before any competing product in the market, due price or quality or promotional benefits, etc.
• Conviction: The consumer should have conviction that product will be suitable for hir or her´s need.
• Purchase: This is a final stage that consumer should have easy access of buying the product and should be aware about promotional offer on the particular product to get more benefits.