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Customer lifetime value basically describes the net present value of the stream of future profits expected over the customer's lifetime purchases.
<h3>
What is Customer lifetime value?</h3>
Customer lifetime value can likewise be characterized as the financial value of a customer relationship, in light of the current value of the extended future incomes from the customer relationship.
The motivation behind the customer lifetime value metric is to evaluate the monetary value of every customer. Wear Peppers and Martha Rogers are cited as saying, "a few customers are more equivalent than others."
Customer lifetime value varies from customer benefit or CP (the contrast between the incomes and the expenses related with the customer relationship during a predetermined period) in that CP estimates the past.
Therefore it is the Customer lifetime value which denotes the net value for future profits.
Learn more about Customer lifetime values here:
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Answer:
Expected return on stock = 9.68%
Explanation:
<em>Cost of equity can be ascertained using the dividend valuation model. The model states that the price of a stock is the present value of future dividends discounted at the required rate of return. </em>
Ke=( Do( 1+g)/P ) + g
g- growth rate in dividend, P- price of the stock, Ke- required return, D- dividend payable in now
DATA
D0- 2, g- ?, P- 80
Note that the growth rate in dividend is missing so we wold work it out as follows:
<em>g = dividend retention rate ×Return on equity</em>
g = 0.15*0.5 = 7%
Expected return on stock
= (2× (1+0.07)/80) + 0.07 = 0.09675
Expected return on stock = 0.09675 × 100 = 9.675
Expected return on stock = 9.68%