Question

At the time of Mary Kay’s expansion into the Indian market, the average income in Delhi was $1,420 and in Mumbai it was $2,850 (U.S.D.). These average per capita incomes were some of the highest incomes in all of metropolitan India. To be successful in the Indian market, Mary Kay executives chose a "mass-tige pricing" strategy wherein Mary Kay would be accessibly priced for the average middle-class Indian consumer. This is an example of how ________ forces affect the marketing mix for Mary Kay’s brand in India.

Answer 1

Answer:

Economic forces.

Explanation:

External trends and events significantly affect all products, services, markets and organization in the world.

External forces can be divided into five broad categories.

-Economic forces.

-Social, cultural, demographic and environmental forces.

-Political, governmental, and legal forces.

-Technological forces.

-Competitive forces.

The economic forces have a direct impact on the potencial attractiveness of various strategies. For example, if interest rates rice, the found needed for capital expansion become more costly or unavailable.