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ivolga24 [154]
3 years ago
8

At the time of Mary Kay’s expansion into the Indian market, the average income in Delhi was $1,420 and in Mumbai it was $2,850 (

U.S.D.). These average per capita incomes were some of the highest incomes in all of metropolitan India. To be successful in the Indian market, Mary Kay executives chose a "mass-tige pricing" strategy wherein Mary Kay would be accessibly priced for the average middle-class Indian consumer. This is an example of how ________ forces affect the marketing mix for Mary Kay’s brand in India.
Business
1 answer:
Ksju [112]3 years ago
7 0

Answer:

Economic forces.

Explanation:

External trends and events significantly affect all products, services, markets and organization in the world.

External forces can be divided into five broad categories.

-Economic forces.

-Social, cultural, demographic and environmental forces.

-Political, governmental, and legal forces.

-Technological forces.

-Competitive forces.

The economic forces have a direct impact on the potencial attractiveness of various strategies. For example, if interest rates rice, the found needed for capital expansion become more costly or unavailable.

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Answer:  All of these are correct answers.

Explanation: In simple words, Balanced scorecard refers to the strategic management system in which the organisational tries to communicate to the stakeholders what is their ultimate goal and what are they trying to establish.

In such a process, the managers of the organisation translate their mission statement relating to various aspects of customer service and declares their course of actions regarding the activities that really matters to the customers.

Hence from the above we can conclude that all the statements are correct in the given case.

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3 years ago
The primary goal for the blue ginger multi-grain blue rice chips campaign should be
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The primary goal of the campaign for blue guava inter blue rice chips should be to educate.

What exactly is the goal?

A goal is an aim or aim that someone is attempting to reach. A goal can also be the finish line of a racial group or some such into which a player attempts to place an object as part of the game. Goal can also be used as a noun in other contexts. A goal is an objective or objective toward which you work hard and persistently.

Why are goals important?

Setting objectives can assist us progress in life. Goals provide us with a road map to follow. Even if we fail, goals are a wonderful method of holding ourselves accountable. Setting objectives and working toward them assists us in defining.

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5 0
1 year ago
Why would a small business conduct less marketing research than a larger, established firm?
labwork [276]
The reason is <span>Marketing research is expensive.
</span>The established firm usually has a large amount of capital at its disposal, so they could do market research in order to strengthen their position.
Small business on the other hand, usually struggle to even barely continuing their operation for the next month.
8 0
3 years ago
Read 2 more answers
The J-curve effect that results from currency depreciation results is due to Group of answer choices exports and imports being t
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Answer:

the value of imports increasing by more than the value of exports at the time of devaluation.

Explanation:

J-curve effect means the starting depreciation effect based on the balance of trade that should be negative also when the imports and the exports adjusted on the long run with respect to the changes made in the prices so the net effect should be positive

So as per the given situation, the above should be the answer

7 0
3 years ago
A company wants to determine if the average shearing strength of all rivets manufactured is more than 1000 lbs. A sample of 25 r
ser-zykov [4K]

Answer:

B- The average shearing strength of all rivets manufactured must be between 1001.4 and 1006.2.

Explanation:

The company manufactures rivets and it want to analyze the strength of the rivets manufactured. For this purpose the company has carried out hypothesis testing in which the confidence interval resulted to be 1001.4, 1006.2, this indicates that the average strength of each rivet must be between the two values.

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