Answer:
b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits
Explanation:
New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share because a certain minimum level of exposure is needed to measurably affect purchase habits.
Marginal social cost is defined as the marginal private cost plus the opportunity cost.
When an extra or additional unit of a good or service this produced brings about a change in society's total cost. This change in society's total cost is called marginal social cost. This includes both the opportunity cost and the marginal private cost. So it is the total of the private cost and the external cost that the person has to pay.
Marginal private cost is the change in the total cost of the producer due to the production of an additional unit of a good or service. This cost is also known as the marginal cost of production For example if the production of a person's costs rises from$1,000 to $1,050 due to the production of this one good being produced for $50 is known as the marginal private cost.
The opportunity cost is the benefit the person would have gotten if he would have invested the money elsewhere. For example, if the person has an extra $50. He can either invest it in the business or he can invest it in the bank and get the interest. The interest money that the person has to forgo is called the opportunity cost.
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Answer:
trademark
Explanation:
A trademark is a property which is intellectually a sign or a design which helps in the recognition of the product. The design or sign which particularly defines and helps in the identification of a product is said to be a trademark of a product. A trademark can be found on the location of the packaging, label or the product. Legally, it is recognized as intellectual property.
