Question

Management innovations such as total quality, benchmarking, and business process reengineering cannot lead to sustainable competitive advantage because
A. there is no proof that these techniques work.
B. every company is trying to implement them.
C. companies that have implemented these techniques have lost money.
D. they cost too much money and effort to implement.

Answer 1

Answer: Option B

   

Explanation: An organisation can earn sustainable competitive advantage in the market only if they have some special assets or rights that they can use to attract the customer and maintain their base for a period of time.

Although, globalization has made the world a single market and every entity is now focusing on maximizing their consumer satisfaction by doing researches and setting benchmarks.

Hence as every second entity operating at a global level is doing the given activities therefore none of them can get competitive advantage.

Answer 2

Answer:

B. every company is trying to implement them.

Explanation:

Management innovations such as total quality, benchmarking, and business process reengineering cannot lead to sustainable competitive advantage because every company is trying to implement them.