Sally purchased a newly introduced moisturizing lotion. By attempting to find out if the lotion's perceived performance matched her expectations, Sally was measuring her level of customer ________. A) loyalty
B) satisfaction
C) equity
D) engagement
E) lifetime value
1 answer:
Answer:
B) satisfaction
Explanation:
Customer satisfaction -
It is the measure of how the services and the products which are provided by the company meets the expectations of the customers .
The better the product or service performs , results in a better level of satisfaction .
Hence , from the question , Sally was too measuring the level of Customer satisfaction .
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