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AlekseyPX
3 years ago
8

The first of two major components of developing a marketing strategy is to __________________.

Business
1 answer:
stira [4]3 years ago
4 0

Answer:

e. select a target market

Explanation:

Clearly defining our target market is one of the fundamental pieces of our business.

The target market is a group of people who respond to a certain demographic and socioeconomic profile to which we want to offer a product or service.

Once our target market is established, using more qualitative variables, we can segment said market and orient our offer to a specific sub-group (segment) based on their habits, customs and values.

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