NW Inc. specializes in buying radio, television, and newspaper space at discounted rates. Yummy Foods approaches NW Inc. for pur
chase of newspaper space at less than market rate. NW's personnel help Yummy Foods with the planning of their media strategies. However, they do not perform any other functions. In this scenario, NW Inc. is an example of a(n)
Based on the information provided within the question it can be said that in this scenario NW Inc. would be considered as a media specialist company. This term refers to a company or business that specializes in promoting another company's (client) company, plan or idea using the connections and platforms that they have available to them. Which is what NW Inc. is doing for Yummy Foods.
