Question

Pitkin Enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Pitkin engages in multi-segment targeting.
a. True.
b. False.

Answer 1

Answer:

The correct answer is letter "A": True.

Explanation:

Multi-segment targeting or market segmentation is the classification a company makes to differentiate its existing or potential customers by features such as age, gender, income or occupation. This is done to provide customers a more tailored product according to their characteristics and demands.