"Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the words of the speech itself [logos]. Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible."
Ethos (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.
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Answer:Many false news stories lead people to harm because they are tricked into believing the fake news headlines. People take unnecessary precautions and actions that could lead themselves and others into danger. The article, "Fake News Is Ruining America And Your Life!" explains this by stating, "if you just read or listen to the headlines then you will likely believe hell is coming to earth!" This statement relates to the point that people believe the fake headlines put out by the media. Some people may reason that fake news headlines have created a greater appreciation for journalism that exhibits integrity, objectivity, and accuracy. But shouldn't all news be true? Is news really news if it's not accurate and reliable?
This leads to the second point that fake news directs people astray from the truth. Many news stories are untruthful and are published only as clickbait! The article, "Fake News Possible Benefit" states, "69% of adults use at least one social media site and 51% rely on social media for news, yet only 20% feel social media does a good job of helping users separate fact from fiction." If numerous people use social media for news, why does social media publish so much fake news? Clearly, this proves that social media cares more about publicity than the accuracy of their news stories.
Explanation:
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