Question

Among the many factors that influence purchasing decisions are _____, who control the flow of information within an organization.
a. influencers
b. users
c. deciders
d. buyers
e. gatekeepers

Answer 1

Answer: gatekeepers

                     

Explanation: Gatekeeper refers to a member of a judgment-making system or social circle acting to suppress or deter purchasing by restricting the flow of details and information exposure to the purchasing center's members.

A parent who does not permit her children in the store to choose from a sweetened cereal serves as just a gatekeeper. In a company, the gatekeeper is almost the same as the picture that the term brought to mind — anyone sitting right at an access point to avoid undesired traffic.

This is the individual tasked with keeping a judgment-maker from being distracted by what they or he find insignificant and distracting guests and interviewees to be.