Answer:
Experience.
Explanation:
Marketing mix can be defined as the choices about product attributes, pricing, distribution, and communication strategy that a company blends and offer its targeted markets so as to produce a desired response.
Generally, a marketing mix is made up of the four (4) Ps;
1. Products: this is typically the goods and services that gives satisfaction to the customer's needs and wants. They are either tangible or intangible items.
2. Price: this represents the amount of money a customer buying goods and services are willing to pay for it.
3. Place: this represents the areas of distribution of these goods and services for easier access by the potential customers.
4. Promotions: for a good sales record or in order to increase the number of people buying a product and taking services, it is very important to have a good marketing communication such as advertising, sales promotion, direct marketing etc.
A service organization can be defined as an assembly of people who are saddled with the responsibility of providing customer-oriented services rather than just making profit.
In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Thus, Disney is marketing an experience because they comprises of both a tangible and an intangible quality.
Answer:
The correct answer is letter "A": catastrophic.
Explanation:
Disasters are events of God and can not be expected as such. In most cases, they impact all economic activity <em>catastrophically </em>within the area in which it exists. For a business, keeping the minimum conditions of its operations after the disaster is crucial so that the losses for the current period will not in the long term affect the sustainability of the firm.
Harley has suffered declining in sales in the US and abroad since 2008 due to the global economic context, such as:
- the rise in product prices,
- world crises and
- the pandemic context of 2020.
The 2008 financial crisis had a direct impact on Harley's business, causing since then a decline in sales in the US and abroad, which led to a change in consumer behavior, which, due to the contraction of real estate debt, started to spend their money with essential consumer goods.
The coronavirus pandemic has also led to production cuts and closures in several companies worldwide, and is also a factor that has impacted people's income and the decline in Harley sales.
Harley is a dealership that manufactures luxury, customized motorcycles that generate value to the customer, for their style, values and reputation in the market, but in a context of crisis, these items are the ones that suffer the most decline.
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