Question

During the 1920s, competition increased and businesspeople realized they had to do more than just focus on manufacturing, which led to the ____ orientation.

Answer 1

Answer:

sales

Explanation:

The Sales Era of Marketing (1920s - 1940s) was a result of increasing competition among manufacturers. Before, companies would sell what they could produce, the customers' needs were secondary. As competition increased, many companies decided to focus on marketing and sales techniques.

Companies tried to use persuasion to convince customers to buy the products that they manufactured, even though no one really cared about the needs of the customers themselves. The price was all that mattered in the sales era, the quality of the products and customer satisfaction were not important.