Question

Many experts say that the most distinctive skill a professional marketer might have is the ability to build and manage a​ ________, which can include a​ name, term,​ sign, symbol, or​ design, or a combination of these.

Answer 1

Many experts say that the most distinctive skill a professional marketer might have is the ability to build and manage a​ brand, which can include a​ name, term,​ sign, symbol, or​ design, or a combination of these.
You know a lot of popular brands, such as Apple, Google, Coca-Cola, Samsung, Toyota, etc. that have managed to create an international recognition because their products are of high quality.