You just saw a commercial in which your favorite video game character climbs to the top of a mountain, fights a monster, and the
n picks up a candy bar. The character, in between bites, says, "I eat hero food." What technique has the advertising company used to persuade you to buy the candy bar? A. scientific evidence
B. bandwagon
C. glittering generalities
D. testimonials
Glittering generality is an emotionally appealing technique which is used to sale our products and services in an advertising industry, without supporting any information or reason. The advertising in this way is completely unrealistic in nature. This kind of advertising is to attract the audience.
The given situation is an example of glittering generalities as it is presented in an unrealistic manner.
