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tino4ka555 [31]
3 years ago
5

A hardware store owner placed an advertisement for Sylvania LED bulbs in the local newspaper. Sylvania provided the storeowner w

ith several high-quality, camera-ready sample advertisements. In addition to supplying the advertising formats, Sylvania also paid 50 percent of the cost to place the ad in the paper. Sylvania was using ________ to promote its products.
Business
1 answer:
Zolol [24]3 years ago
3 0

Answer:

cooperative advertising

Explanation:

Based on the scenario being described within the question it can be said that Sylvania was using cooperative advertising to promote its products. This refers to when a retailer/wholesaler and a manufacturer share the costs for locally placed advertisements. Such as Sylvania is doing by paying 50% of the advertisement, mainly because it also benefits them to place their sample advertisements as well.

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Answer:

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