Question

Up until this point, the owners have felt that creating a website was an unnecessary expense because you can't sell lattes online. However, you know that the first step in online marketing is often the creation of a website, and you feel that Caffè Gustoso would benefit from an online presence. As a first step, you need to decide what type of website to create: a marketing website designed to engage consumers and promote a marketing outcome or a branded community website designed to engage consumers and create a customer-brand community. Select an option from the choices below and click Submit. Branded community web Design CaffeGustoso to focus on presenting brand content to create a customer-brand community focused on coffee consumption. Marketing web Design CaffeGustoso to focus on providing information about its products and new locations to promote its offline sales.

Answer 1

Marketing web Design CaffeGustoso to focus on providing information about its products and new locations to promote its offline sales.

Explanation:

Video Marketing  includes  the process of posting digital videos on social website  in order to promote a product or a service.

The only product that Caffe Gustoso has is the coffee so the suggestion will be to create a series of entertaining videos to increase the consumer engagement with coffee and to provide information related to its location with the motive to boost online sale.

Thus we can say that the initiative will be to -Marketing web Design Caff eGustoso to focus on providing information about its products and new locations to promote its offline sales.