Question

Gearjazz, a company that manufactures and sells musical instruments, aims to increase its popularity among music artists and enthusiasts by sponsoring the audio system for the music and arts festival being held in the town of Flavempia. Which of the following marketing strategies does this scenario best illustrate?
a. Place marketing
b. Idea marketing
c. People marketing
d. Event marketing

Answer 1

Answer: d. Event marketing

Explanation:

Event marketing is a promotional strategy used by marketers in order to further progress their brand, product or service. This event may involve face-to-face engagement, trade shows, seminars, conferences, etc.

Event marketing helps to:

a. Create brand awareness.

b. Increase customer relationship.

c. Increase sales and income.