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s344n2d4d5 [400]
3 years ago
11

Brand __________ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the p

roduct or service.
Business
1 answer:
timama [110]3 years ago
4 0

Answer:

Equity.

Explanation:

Brand equity is the added value that creates a positive impact about the brand name in the minds of a customer. The given definition of brand equity was proposed by Davis Aaker. We can understand brand equity as the image or reputation that any brand holds in the minds of a customer.

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