Answer:
Integrated marketing communication.
Explanation:
In this scenario, Longevo, a watch manufacturing company, offers watches in a wide range of designs to suit all age groups. To adequately cover its wide and diversified consumer base, the company makes use of all the traditional and new age media platforms for its promotions. The promotional strategy used by Longevo is integrated market communication.
An integrated marketing communication is a marketing strategy which involves branding, promotion and coordination of marketing tools across traditional and digital communication channels such as webinar, blog, billboards, television, newspapers, radio etc in an organization. The marketing tools used in business are online marketing, direct marketing, advertising, social media, sales promotion, personal selling, public relations etc.
<em>Hence, Longevo makes use of all the traditional and new age media platforms for the promotion of its watches, to adequately cover its wide and diversified consumer base. </em>
