Question

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. These stars often become __________, influencing other consumers' behavior.

Answer 1

Answer:

Reference groups

Explanation:

Reference groups are those groups that influenced our attitude, belief thought, etc. The reference group always plays the role of our role model. The managers in an organization used the reference group to influence the customer that how a customer gets attracted and at the base make a decision.  

There are two types of reference groups such as:

• A normative reference group: these groups are those groups that influence the norms, attitudes and beliefs, values of a person.  

• A comparative reference group: These groups of references are with you compare yourself. You will like their references.  

For example celebrities and heroes.