The 4 E's for Social Media Building focus <em>on not interrupting the audience to sell something to them, it concentrates on adding value to their day.</em>
Regarding the 4 E's of content on social media: educating, empowering, entertaining and engaging can help you succeed.
Educating - focuses on providing your customers with useful information to help them understand what you're selling, why they need you and what problem you're fixing for them.
