Candice is an advertising intern evaluating value propositions for effectiveness. She has looked through five potential value pr
opositions for the company and found none of them compelling enough. What elements did she most likely identify as the reasons for their ineffectiveness
The answer is - they were generic, and they had no unique value communicated
Explanation:
Candice looked through five potential value proposition for the company and decided that they were all ineffective due to the fact that they were generic and had no value communicated, that is to say that they were too basic or typical, without brand name or trademark and lacking in value. A good advertising firm needs quality value propositions.
She just wants to be the best on everything, and feels bad if she gets something wrong, and probably gets embarrassed. She thinks that she has to be perfect, and always wants to have something in return.
Explanation: Despite the arrival of more colonists and attempts to improve conditions at Jamestown, it wasn't until 1612, when colonist John Rolfe introduced tobacco to the settlement, that the colony became profitable.