Question

Eric has been hired by Brooks Automotive to asses whether the company should air television commercials only in the local market. He is planning a study of the relationship between local television commercials and the sales of new vehicles. Which of the following is the best way for Eric to define his research problem?

Answer 1

Answer:

Determine how effective television commercials are in convincing viewers to purchase new vehicles

Explanation:

By determining how effective TV commercials are to persuade the customers to purchase the vehicles will help Eric study the relationship between local television commercials and the sales of new vehicles.

This will ultimately help him develop an effective marketing plan to advertise vehicles via TV commercial to boost the sales